MOBILE AD EATERS 2025 RECAP

A CONVERSATION,
NOT A CONFERENCE

We brought together 100 of mobile’s top creative minds for a new kind of event built on connection.
See how it all went down.

Attendees
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Publishers
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Speakers
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Round Table Sessions
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Days
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Who was in the room?

A publisher-first crowd from top mobile game studios & teams.

See the energy

The talks, the vibe, and the candid moments.

Watch aftermovie

A 1-minute cut of the talks, roundtables, and that “we should’ve done this sooner” vibe.

MISSED THE RETREAT? CATCH THE SESSIONS

The next best thing to being there. See you in 2026!

One Shot Only: How Disney Solitaire’s
Creative Strategy Beat the Odds

Sky Persin

SuperPlay

Egor Goriachev

AppAgent

Stop Chasing Trends: Unlock Your
Audience's True Desires

Gašper Jager

Ten Square Games

Scaling from 10 to 1000 Concepts: Creative Velocity Without the Chaos

Tuomo Kälviäinen

Small Giant Games

Andreas Stenman

Focal

Kill or Revitalize? A Case Study in
Rebranding and AI-Powered Creativity

Martin Gallo

Pixel Federation

Chris Szymanski

AppAgent

Quality vs. Quantity in Mobile Ads:
Does It Have to Be One or the Other?

Kenjy Vanitou

Voodoo

Volha Charnova

Tactile Games

Chris Szymanski

AppAgent

From Click to Commitment:
Building Value with Rewarded Ads

Massimo Caroli

MAF

Hooks That Hurt:
How Disturbing Ads Reel Us In

Alexandra Pulinets

AppAgent

Transforming Creative Intuition Into
Growth Insights Based on Millions of Ads

Max Barer

AppsFlyer

Angry Birds
and AI in Practice

Tatu Petersen-Jessen

Rovio

From Trends to Concepts: How to Generate Ideas for Trendy AI Ads

Dmitry Averkiev

JustPlay

How to Prevent Creative Fatigue
in Marketing Teams

Volha Charnova

Tactile Games

Kenjy Vanitou

Voodoo

Amanda Lulewicz

Growth Consultant

THE INSIDERS' VERDICT

Honest impressions from attendees, speakers and partners.

Don’t miss Mobile Ad Eaters Retreat 2026

23–24 April 2026 •  Vnitroblock  •  Prague

Bigger roundtables, new formats, deeper focus on creative systems that scale.

Become a

Speaker

Share your story on stage — we’ll help you turn it into a real talk that community will remember.

Become an

Attendee

Be part of a curated crowd of publishers, swapping playbooks you won’t find in slides.

Become a

partner

Support the community, connect with decision-makers, and integrate your brand where it matters most.

FREQUENTLY ASKED QUESTIONS

Have a question we haven’t answered?
Reach out to our team directly via adeaters@appagent.com.

Join our waitlist to get a chance to purchase a ticket. We are curating the attendee list from among applicants to prioritize mobile gaming publishers. You will be notified by organizers if you have been selected to attend within one week.

Yes, only selected attendees will be able to purchase a ticket. We will share more info on the ticket prices if your registration is approved.

The retreat is for CMOs, Creative Strategists, UA Managers, Marketing Leads, Art Directors in Mobile Gaming.

Yes, selected recordings approved by speakers are available on the post-event website and on AppAgent’s YouTube channel.

Drop us an email to the form here, and we will get back to you!

Yes, we offer discounted pricing for teams attending together. Send in your details and number of people in an email to adeaters@appagent.com and we will get back to you.

We’re always interested in hearing from potential speakers. If you have a talk idea that fits the theme of creative strategy, AI, or leadership in mobile gaming, reach out to adeaters@appagent.com or fill in form here.

We’d love to hear from you. Send a brief introduction of your company and how you see it aligning with the event’s concept to adeaters@appagent.com or here.

For any other inquiries, please reach out to our team at adeaters@appagent.com, and we will get back to you as soon as possible.

Join us spring 2026

Thank you for your interest. Please fill in the form below and we’ll reach you shortly.

Join us spring 2026

Thank you for your interest. Please fill in the form below and we’ll reach you shortly.