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The creative
testing ebook
Playbook 2026

Portrait of Virendra Shekhawat, Senior Growth Manager at AppAgent

by Virendra Shekhawat, Senior Growth Manager / AppAgent

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"Creative is no longer just production. It’s the system that decides whether your UA scales or stalls. This playbook shows how to build that system." - Peter Fodor, CEO

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Why this Playbook matters

Creative performance is now driven by systems, not individual ads. This playbook shows you how to build a repeatable creative testing system that consistently finds winning angles and scales them.

What you’ll learn:

  • How top-performing teams build a creative testing system that produces predictable winners.

  • The frameworks & workflows required to test, iterate, & scale creatives in today’s AI-driven ecosystem.

  • How to make faster, data-driven decisions based on real signals, not guesswork, & improve performance over time.

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