About

ENTREPRENEURS,
CREATORS, MAKERS
AND DOERS

A team of 35+ strategists, user acquisition managers, data analysts, and designers, all dedicated to solving your growth challenges. 

ABOUT APPAGENT

AppAgent is a self-funded mobile growth and creative agency founded in 2017. While we’ve worked with almost every app store category, we focus on gaming.

We also invest in and publish select mobile titles with our partners. We do this out of passion, curiosity, and a drive to gain a shared perspective with our agency clients. 

BRAND PROMISE

We build the path to your ideal future using structured frameworks and creative solutions.

Partner
Approach

Strategy

Purpose
Market fit & growth

Marketing strategy is based on a deep understanding of the market, product, historical data and client needs.

Acquisition

Purpose
PROFITABLE ACQUISITION

Paid and organic user acquisition works when we match ads with the right audience. Learnings are used for strategic adjustments.

Creativity

Purpose
HIGHLY CONVERTING VISUALS

Creative assets are designed on strategic foundations and systematically iterated to find the best performers.

APPROACH

RESEARCH,
STRATEGY,
EXECUTION.
IN THAT ORDER.

With a proven track record across 120+ titles, we bring strategic expertise and a business-owner mindset to drive growth that scales your mobile game.

We seamlessly integrate UA, creative, and strategic solutions to help you thrive in an ever-evolving industry.

CLIENTS IN 41 COUNTRIES

Great people

Our managers are proactive, responsive, and flexible, ensuring smooth collaboration. We stay ahead of marketing trends and bring in external experts when needed.

Great Delivery

We bridge internal gaps with data-driven, scalable strategies that consistently hit KPIs. Our deep understanding of your brand/IP and high-quality execution ensures polished results.

Why
clients
work
with us

Great Ideas

We deliver strategic, research-backed ideas that your team may not have considered. Our solutions are original, rigorously tested, and consistently refined.

Skin in
the game

We share the risk, whether by running our own apps, working on performance-based models, or taking equity in partner businesses.

Leadership Team

Portrait of Peter Fodor, founder of AppAgent

Peter Fodor

Founder & CEO

In mobile since 2011, Peter is the founder of AppAgent and Flow Studio, having launched over 50 apps. He enjoys cycling, orienteering, and traveling.

Portrait of Grace Kurzbauer, COO of AppAgent

Grace Kurzbauer

COO

With 9+ years of experience in operations at disruptive European tech startups, Grace was one of the first employees at Revolut. She enjoys traveling, hiking, and nature.

Martin Jelinek

Martin Jelinek

Head of Innovation

After spending 4 years developing his first game, Martin has spent the last 8 years helping others succeed in the mobile world. He enjoys making games and music.

Mask Group (5)

Roberto Sbrolla

Growth Team Lead

A full-stack marketer and growth hacker with 15+ years of experience, Roberto enjoys fishing, cooking, and game development.

EGOR GORIACHEV

Egor Goriachev

Head of Growth Team

With 6 years of experience, Egor is a seasoned performance marketer and has led the Growth Team since 2023. He enjoys snowboarding and photography.

Chris Szymanski

Chris Szymanski

Creative Director

With 15+ years in international creative agencies, Chris has worked with the world’s biggest brands. He enjoys coffee and anything involving a board.

SPEAKING Engagements

Sharing the Know-How

At AppAgent, our commitment to the mobile industry goes beyond client work. We believe in the power of knowledge sharing. While others may keep their insights private, we openly share ours through talks, webinars, and downloadable resources.Â