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Disturbing Ads Categories
Sex
Violence
pregnancy
suffering & death
About this event
Why disgusting mobile ads work even though we utterly hate them?
Controversial, shocking, and downright disturbing ads are everywhere in mobile gaming— so they apparently work from the business perspective. But at what cost, and what learnings can we take from them?
Join Alexandra Pulinets and Polina Baeva for a deep dive into the psychology behind mobile ad creatives, exploring why shocking ads grab attention, how they impact brand perception, and how to achieve high CTRs, hook rates & hold rates without them.
What you’ll learn:
- Why disturbing ads drive engagement—and when they go too far
- The psychology of disgust, curiosity, and shock in advertising
- How to create high-performing, non-disturbing mobile ads that people love
- The best alternatives to dark dopamine: storytelling, mesmerizing visuals, and interactivity
- Live Q&A and open discussion—ask your most pressing questions!
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