In 2024 AI reshaped industries, transforming how we create, innovate, and work. Stay with us and find out Top AI Trends for 2025.
Today, we’ll reflect on the AI breakthroughs of the past year and dive into the most exciting trends and opportunities that 2025 has in store. To do so, we’ve asked 5 leading industry experts to share their insights:
- Brian Bowman, Advisor on Growth Marketing, GTM and GenAI
- Milan Strba, Founder of AdSpawn
- Valeriia Didkovska, Marketing Creatives Producer at MURKA
- George Natsvlishvili, Director of Organic Growth at Glovo
- Peter Fodor, Founder & CEO of AppAgent / Strategic Growth for Mobile Games
So grab your cocoa, and let’s explore the exciting possibilities AI will bring in 2025!
✨ If you are interested in more AI content, don’t miss out on our monthly AI Newsletter: Mobile Artificial Insights. Subscribe now!
2025 AI Trends: What They Mean for Your Gaming App’s Success
AI will continue to transform industries, reshape workflows, and push the boundaries of creativity. Here’s what five industry experts foresee for the year ahead:
1. AI-Generated Creativity: A Boost, or a Crisis? 🤔
“AI-generated content outperforms human creatives, leading to an existential crisis for artists, writers, and other content producers.”
– Brian Bowman
According to Brian, AI will dominate creative research by analyzing competitor ads, extracting insights on visuals and sentiment, and generating editable storyboards for rapid idea development. Powered by technologies like GANs (generative adversarial networks), NLP (natural language processing), and multimodal AI, these tools will automate the creation of original ad concepts with unprecedented speed and accuracy.
While efficient, AI’s ability to outperform human creatives raises concerns about eroding originality, sparking an existential crisis for artists, and blurring intellectual property lines.
Milan Strba adds: “AI-driven video creatives will soon be indistinguishable from human-made productions.” This shift will empower marketers to focus less on volume and more on the success rate of their creatives, streamlining budgets and boosting results.
To stay ahead, marketers should combine AI tools with unique human creativity, ensuring content remains fresh, original, and humanly-relevant in an AI-driven world.
2. AI in App Stores: Driving Precision and Growth 📈
Peter sees Google Play Store leading the way as AI automates app store optimization. AI will drive:
- Autonomous A/B testing that removes guesswork and accelerates optimization.
- Scalable asset creation across multiple languages, enabling studios to target global audiences with greater precision.
Meanwhile, George highlights AI’s role in creative optimization for ASO, where AI will help design static images, motion graphics, and videos to enhance app visibility and drive engagement which is something that Milan Strba heavily explores with AdSpawn.
By automating testing and creative production, AI will boost conversion rates, save time, and expand into new markets faster.
3. Hyper-Personalization: How AI Delivers the Right Message, Every Time 🎯
“AI enables highly personalized marketing strategies by analyzing real-time user data to deliver customized content.”
-George Natsvlishvili
From messaging to visuals, marketers will create tailored experiences that resonate deeply with individual users.
For 100 years, marketers operated within the mass-media model of “one-to-many”. AI will for the first time in history, allow “one-to-one” at scale.
4. AI in Gaming: Faster Content, Smaller Teams 🎮
AI is reshaping game development by lowering barriers and boosting efficiency. Brian Bowman highlights advancements in 3D model generation from companies like Cascadeur, World Labs, and Common Sense Machines, enabling developers to convert images into 3D models quickly and cost-effectively.
Meanwhile, Peter Fodor predicts AI will allow smaller teams to achieve higher fidelity in development, helping them present polished ideas earlier or cut underperforming projects sooner.
“With AI reducing barriers to entry, even indie creators will produce high-quality 3D games.”
– Peter Fodor
For studios, this means delivering high-quality results with leaner teams and reduced costs, democratizing game development and making polished 3D experiences accessible to creators of all sizes. However, it also signals a shift in workforce dynamics as roles and workflows adapt to this new AI-driven reality.
5. AI-Enhanced Marketing Mix Modeling (MMM)🤖
AI-powered MMM will become a game-changer, predicts George. It will provide detailed insights into the performance of various marketing channels, enabling more efficient budget optimization and improved ROI.
For marketers, this means smarter budget decisions, reduced waste, and a clearer understanding of which channels drive the best results-allowing for more impactful campaigns.
6. Virtual Influencers: AI’s New Faces of Engagement 🧑🎤
AI-generated influencers will dominate social media and DTC advertising, says Brian Bowman. Brands will create unlimited, hyper-personalized virtual personas that resonate with diverse audiences, transforming engagement strategies at scale.
For marketers, this means new opportunities to reach targeted audiences efficiently and at lower costs. However, maintaining authenticity and trust will be critical as virtual personas become more prevalent.
7. Smarter Workflows and Integration Over In-House Development 🔗⚙️
“As the pace of innovation accelerates, internal AI development teams won’t be able to match the speed of specialized providers.”
– Peter Fodor
AI is transforming workflows across industries, streamlining processes and unlocking new levels of creativity.
Peter predicts that businesses will move away from building AI systems internally, instead focusing on integrating tools from specialized providers. Platforms like Make and other no-code automation tools will enable faster adoption of cutting-edge AI solutions while ensuring scalability, security, and protection of proprietary knowledge.
Building on this, Valeriia Didkovska highlights the time-saving potential of AI in areas like ideation, graphic asset creation, and motion design. By eliminating reliance on stock assets, teams can execute bold, unique ideas independently and quickly – like generating UGC videos with AI-synced visuals, audio, and lip movements.
However, Valeriia notes that AI remains a “black box.” Tools like Adobe’s automation or OpenAI’s Sora video capabilities are just scratching the surface. For teams, this shift means staying agile to adapt to ever-changing tools and opportunities while benefiting from streamlined processes and limitless creative possibilities.
Final Word for The Road Ahead: Innovation and Challenges
The rapid evolution of AI will demand agility, as industries must adapt to workflows and strategies that can shift overnight.
While AI unlocks limitless opportunities, it also raises profound questions about originality, creativity, and accountability. As Milan Strba highlights:
“AI is blurring the lines of originality, generating infinite variations of competitor ideas.”
The only certainty? AI will continue to push boundaries. How we choose to embrace its potential, and navigate its challenges, will define the future of creativity, business, and innovation.
If you’re interested to find out more about AI’s role in mobile gaming, make sure to subscribe to our AI Newsletter, Mobile Artificial Insights.
