Wordling
Tripling monthly installs with ua and aso
2.5X
increase in effective media spending
3X
monthly installs in the United States
About wordling mobile game by joyglitch
Wordling offers a captivating word game experience that combines relaxation and mental stimulation. The indie game grew rapidly and took its spot among the most well-received projects in the vertical.
Our marketing efforts became profitable 2 months after starting to work with AppAgent. They are very proactive in raising issues and solutions. Whenever we needed to adapt our strategy, they were the first to come up with alternatives.
Joana MarquesCo-Founder of Joyglitch
The solution
We enhanced marketing analytics with new predictive models helped to optimize the campaigns based on user value. The early performance signals enabled a swift pivot from underperforming campaigns.
With a better understanding of data, highly effective campaigns emerged from ad/GEO experiments on Google, Meta, and TikTok Ads.
Keyword optimization on iOS allowed us to double the volume of organic users from the US, Spain, and Italy.
AppAgent's Conclusion
“The flexibility of the Growth Program allowed us to prioritize holistic growth. By utilizing ASO, UA, analytics, and ad production operations, we were able to effectively achieve the client’s goals. Moreover, having additional control over delivery time was immensely beneficial in promptly addressing any issues. This streamlined the development team’s workload and enabled them to primarily concentrate on enhancing the product, leading to improved monetization and ultimately completing the growth cycle.”
