Recolor
50% win rate with new ad creatives
Delivered fresh new UA video ideas that could rival Kuhubb’s current best-performing ads
1/2
of the videos yielded great results and were on par with Kuuhubb’s best performing videos
About Recolor mobile app
Kuuhubb is a Finnish company focused on mobile games and apps targeted at a female audience with bespoke experiences. Their popular Recolor adult coloring app has 50 million installs across Android and iOS.
I have nothing but positive things to say about AppAgent’s creative team. They truly listen to customers’ needs and create high quality videos that meet expectations.
Tanja LevoGrowth Executive at Solid Clouds
The brief
Deliver fresh video creatives that will be on par with Kuuhuub’s current best performers.
The solution
AppAgent designed a series of video ads for the Recolor app incorporating learnings from previously tested ads by Kuuhubb, the company behind Recolor.
A mobile ad intelligence tool, Apptica, helped us analyze competitors to find patterns of what works. Also, our own experience of what has worked in the past and what is currently trending played a big role in concept development.
We focused on catchy intros and colourful, flashy animations, with strong copy that promoted the app’s stress-relieving benefits.
Appagent’s best practice
"Capturing the motivation and mindset of users is the key to touch their hearts. Go beyond the data and learn more about your hard-core fans: who they are, when and how they interact with your mobile app or game, what experience they seek. Once transferred to the communication you will see how well the messaging resonates"
