Clash of Clans
Top-Performing ads for a legendary mobile game
Created best-performers that are still true to the game
Developed a strong creative strategy based on a proprietary creative canvas
About Clash of clans mobile app
Supercell’s Clash of Clans is the most famous free-to-play mobile strategy game with 500 million downloads to date.
Through our creative approach, we proved that Clash of Clans can run profitable user acquisition campaigns at scale. Video ads made by AppAgent are long-term best performers and unlocked significant spend on Facebook, Instagram and Google Ads.
DAVID KOBLENCREATIVE PRODUCER AT APPAGENT
The solution
Setting a creative strategy for such a big mobile brand required a return to our true marketing roots.
We conducted a comprehensive competition analysis at the start of the cooperation and created our own creative strategy canvas based on GameRefinery’s motivators.
So far, we’ve delivered 150+ original ads, with over 3,000 video exports in various sizes and languages.
We hired an experienced Clan leader, who has led his clan since 2015. His insights inspired the creative process and he regularly reviewed concepts, recorded gameplay, and did a final factual check of the ad. Hiring him was crucial to the ads’ success.
AppAgent's Conclusion
If you have a mid-core game with a massive fan base, your marketing creatives must be very true to the game. To ensure this happens, hire a hard-core fan of the game to help you with ideation and to double-check final outputs for 100% accuracy.
