CREATIVE TESTING GUIDE
The ultimate solution on how top mobile publishers handle creative testing
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers. In this comprehensive guide, you’ll find clear explanations of the Goals, Methodology, Evaluation, and Next Steps needed for effective creative testing.
Chapters
01 / THE GOAL OF CREATIVE TESTING
02 / SUGGESTED METHODOLOGY
03 / HOW TO EVALUATE RESULTS
04 / NEXT STEPS FOR USER ACQUISITION
05 / NEXT STEPS FOR CREATIVE PRODUCTION
06 / POTENTIAL ISSUES & HOW TO AVOID THEM
AUTHOR
EGOR GORIACHEV
Growth Team Lead at AppAgent
Egor is a seasoned performance marketer with 6 years of experience in mobile. Since joining AppAgent, he has successfully managed six-figure media budgets across channels such as Meta Ads, Google Ads, Apple Search Ads, TikTok, Snapchat, and Rewarded Video Ad Networks.
