CREATIVE TESTING GUIDE

The ultimate solution on how top mobile publishers handle creative testing

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers like Applovin, Scopely, Miniclip, and Pixel Federation. 

In this comprehensive guide, you’ll find clear explanations of the Goals, Methodology, Evaluation, and Next Steps needed for effective creative testing.

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CREATIVE TESTING GUIDE

THE ULTIMATE SOLUTION ON HOW TOP MOBILE PUBLISHERS HANDLE CREATIVE TESTING

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers. In this comprehensive guide, you’ll find clear explanations of the Goals, Methodology, Evaluation, and Next Steps needed for effective creative testing.

Creative Testing Guide

WHAT'S INCLUDED

01 / THE GOAL OF CREATIVE TESTING

02 / SUGGESTED METHODOLOGY

03 / HOW TO EVALUATE RESULTS

04 / NEXT STEPS FOR USER ACQUISITION

05 / NEXT STEPS FOR CREATIVE PRODUCTION

06 / POTENTIAL ISSUES & HOW TO AVOID THEM

ABOUT THE AUTHOR

Egor Goriachev

EGOR GORIACHEV

Head of Growth at AppAgent
Egor is a seasoned performance marketer with 6 years of experience in mobile. Since joining AppAgent, he has successfully managed six-figure media budgets across channels such as Meta Ads, Google Ads, Apple Search Ads, TikTok, Snapchat, and Rewarded Video Ad Networks.

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