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Create the best Instagram Stories Ads with the help of our best practices. Stories Ads are great for their expressiveness (vertical full-screen video), sound availability and atypical CTA (swipe up function).

This framework was created to guide you through the entire ad iteration process and help you answer the question, “What should I iterate in an ad?”

Need to change your store assets, but not sure what else can be tested? With this guide, you’ll be able to define the priorities of your tests in no time.

This cheat sheet includes 5 key testing ideas for optimizing your paywall strategy, as well as the potential uplift you can anticipate. Keep in mind that each app is unique, and the impact of these tests may vary based on prior experiments and the existing optimization level of the paywall.

Optimizing paywalls involves continuous testing. To stay on track and monitor your progress, it’s critical to maintain an experiment backlog. You can use this template to highlight successful experiments, note conversion improvements, and record key learnings for future cycles.