GAMEPLAN™

UNLOCK NEXT-LEVEL
MOBILE GROWTH

A 6-MONTH ROADMAP PACKED WITH INSIGHTS
TO SCALE YOUR MOBILE GAME

Before producing campaigns or creatives, we first conduct a 360° diagnostic. We delve into your game’s unique situation, gather insights, and develop a roadmap to ensure maximum ROI for your growth and creative activities.

GAMEPLAN™

WHAT'S INCLUDED?

360° GROWTH AUDIT OF YOUR GAME

We’ll analyze your past UA activities, ASO performance, competitive landscape, tech stack, and monetization tactics to create an comprehensive growth strategy and backlog.

CREATIVE STRATEGY AND DIRECTIONS

Clear instructions on the types of ads, production cadence/volume, and methodologies for creative testing, including 5 strategic directions.


SIX-MONTH GROWTH ACTIVITY ROADMAP

A timeline for the next six months of growth activities, highlighting key initiatives for UA, ASO, Data, and Creatives.

REGULAR SYNC MEETINGS WITH THE TEAM

Meet regularly with AppAgents growth experts for project updates, discussions on findings, and progress reports.

WHY TRUST APPAGENT WITH
MY GAME'S GROWTH AND CREATIVE STRATEGIES?

WE’VE IMPROVED ROAS FOR 80+ MOBILE GAMES

Our growth strategies are based on more than 7 years of work for the industry’s best, from startups to giants like Supercell, Innogames, and Microsoft.

WE PUT THE PIECES TOGETHER IN-HOUSE

Just like large game publishers, we have both Growth and Creative teams in-house. When you partner with us, you have direct access to experts in UA, ASO, creative strategy, and everything in between.

WE WILL NEVER LEAVE YOU IN THE LURCH

We’ll provide you with an action plan, but if you still need help, our experts are ready to handle the implementation.

TYPES OF ENGAGEMENT

WHAT COMES
AFTER GAMEPLAN™

Once we’ve provided you with the strategy, we won’t leave you hanging. You can choose to handle implementation in-house, or with us via our Growth and Creative Programs.

FREQUENTLY ASKED QUESTIONS

You hire us to solve big problems. To do that, we need to fully map out the challenges you are facing and determine which growth levers to pull before we start spending your money on activities. It’s not just more effective—it is, in our opinion, the ONLY way to get results.

There are many agencies and freelancers who will happily take your money to execute tight briefs. To achieve consistent, above-average performance, we strongly believe that it is essential to first understand your game, audience, past successes, failures, competitive landscape, and numerous other contextual inputs that influence the success of your marketing efforts.

Far from it. While our approach, frameworks, and methodologies were built on experience from the field, no two GamePlan™ outputs are the same. We leverage insights and practices we’ve gained over time, but we still approach each game as a blank sheet of paper, reasoning from first principles to develop a plan we’re confident will work.

GamePlan™ is the pilot. To verify the quality of our work, check out our portfolio, case studies, or reviews on Clutch.

We offer a creative-only version of the GamePlan, which is followed by creative production and quarterly strategy reviews. Part of this initial phase involves going through your UA, ASO, product data, user reviews, and competitive landscape to craft a compelling USP. While our creatives are original and visually appealing, it’s the strategy that truly sets us apart.

We’ve conducted dozens of audits for companies of all sizes, including giants such as Huuuge Games, Etermax, and Microsoft. In each case, we have always uncovered insights that were previously missed, not to mention the value of our benchmarks, testing frameworks, or even the simple confirmation that you’re on the right track. In fact, we’re so confident in GamePlan™ that we offer a money-back guarantee in the unlikely event that the final output produces no actionable insights to improve your marketing efforts.

     

LET'S GROW TOGETHER