MOBILE AD CREATIVES
A comprehensive guide to creating thumb-stopping visuals
The Mobile Ad Creatives eBook was created to help you develop engaging ad creatives that will grow your user base and revenue. Ten core topics are condensed into a practical blueprint with examples from AppAgent’s creative studio.
Chapters
01 / USER & PLAYER MOTIVATORS
02 / SPYING ON THE COMPETITION
03 / BRAND BUILDING
04 / CREATIVE STRATEGY
05 / MOBILE AD EVOLUTION & IDEATION
06 / STORE CREATIVE BEST PRACTICES
07 / AD CREATIVE BEST PRACTICES
08 / A/B TESTING IN APP & PLAY STORES
09 / HOW TO READ UA DATA
10 / ADS ITERATIONS
AUTHOR
PETER FODOR, CEO OF APPAGENT
Peter is a marketing communication graduate who started his career at the renowned agency Leo Burnett.
He worked for clients such as Vodafone, Nestle and Raiffeisenbank before he jumped into mobile in 2011 when he started his own gaming studio.In 2016, Peter founded AppAgent, a strategic and creative marketing agency. The company was awarded the App Marketing Agency of the Year in 2018 and 2020.
Peter’s mission is to help unique apps and games grow to their full potential.
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