01 / USER & PLAYER MOTIVATORS
02 / SPYING ON THE COMPETITION
03 / BRAND BUILDING
04 / CREATIVE STRATEGY
05 / MOBILE AD EVOLUTION & IDEATION
06 / STORE CREATIVE BEST PRACTICES
07 / AD CREATIVE BEST PRACTICES
08 / A/B TESTING IN APP & PLAY STORES
09 / HOW TO READ UA DATA
10 / ADS ITERATIONS
Peter is a marketing communication graduate who started his career at the renowned agency Leo Burnett.
He worked for clients such as Vodafone, Nestle and Raiffeisenbank before he jumped into mobile in 2011 when he started his own gaming studio.In 2016, Peter founded AppAgent, a strategic and creative marketing agency. The company was awarded the App Marketing Agency of the Year in 2018 and 2020.
Peter’s mission is to help unique apps and games grow to their full potential.
UA team lead at Rovio & Puzzle society Founder
Growth Manager at Babbel
Growth Manager at Pixel Federation
CEO of Geeklab
Head of ASO at AppTweak
Head of Video Production at Gismart
Chief Commercial Officer at Lockwood Publishing
Senior Director of UA at Wealthsimple
VP of Growth at DREST
CMO at Paired
CMO of Tactile Games
Organic Growth Manager at Tilting Point
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