Gameplan™
Unlock Next-Level Growth with GamePlan™
A 3-month roadmap packed with insights to scale your game.
Data
Product
ASO
User Acquisition
Creatives
WHAt is GAMEPLAN™?
Before producing campaigns or creatives, we first conduct a 360° diagnostic. We delve into your game’s unique situation, gather insights, and develop a strategy to ensure maximum ROI for your growth and creative activities.
Strategy
Implementation
Support
When would i need gameplan™?
Clear gaps in team expertise
Low win rate on creatives
Disconnected organic and paid efforts
Missed opportunities due to lack of prioritization
Need actionable insights on players and competitors
Inefficient processes and operations
Can’t scale without sacrificing margins
Unsure which creatives make the most sense to produce
Need help developing a data-driven plan for growth
Unable to identify the most effective channels for scaling
Struggling to balance user retention with expansion
Missing unexplored opportunities for growth
Want to identify and scale winning ads ASAP
Need to optimize team performance and internal processes
Struggling to maintain player engagement over the long term
Finding it hard to stay competitive in a saturated market
WHY TRUST APPAGENT WITH MY GAME’S GROWTH and creative STRATEGY?
we’ve improved roas for 100+ MOBILE GAMES
Our growth strategies are based on more than 8 years of work for the industry’s best, from startups to giants like Supercell, Innogames, and Microsoft.
WE PUT THE PIECES TOGETHER IN-HOUSE
Just like large game publishers, we have both Growth and Creative teams in-house. When you partner with us, you have direct access to experts in UA, ASO, creative strategy, and everything in between.
We WON’T Leave you hanging
We’ll provide you with an action plan, but if you still need help, our experts are ready to handle the implementation.
What's Included?
360° Growth Audit OF Your Game
We analyze your past UA efforts, ASO performance, competitive landscape, tech stack, and monetization strategies. These insights fuel a comprehensive growth strategy and an actionable growth backlog.
Creative Strategy & Directions
Comprehensive guidance on ad formats, production timelines, and testing methodologies. Includes five strategic directions based on findings from the audit.
3-month growth roadmap
A timeline for the next three months of growth activities, highlighting key initiatives for UA, ASO, Data, and Creatives.
3 one-hour SYNC MEETINGS
Meet regularly with AppAgent’s growth experts for project updates, discussions on findings, and progress reports.
Gameplan™
What to expect
Timeline
1 Qualification calls with our mobile growth experts.
2Project kick-off (need access to your historical data and MMP).
3 Review of your product strategy, tracking setup, ASO health, past growth activities, and competitive landscape.
4 Development of your product, creative, and growth strategy.
5 Final presentation of the strategy.
6 Implementation: choose to continue working with us or do-it-yourself.
Duration
2-4 weeks, depending on the exact scope.
WHAt COMES AFTER GAMEPLAN™?
Once we’ve provided you with your tailored growth strategy, you can choose to handle implementation in-house, or with us via our Growth and Creative Programs.
- Managed user acquisition, creative, and ASO support
- Dedicated team of experts led by a senior manager
- Weekly syncs and quarterly strategic reviews
Strategy
Implementation
Support
FREQUENTLY ASKED QUESTIONS
Why do we have to start with diagnostic?
You hire us to solve big problems. To do that, we need to fully map out the challenges you are facing and determine which growth levers to pull before we start spending your money on activities. It’s not just more effective—it is, in our opinion, the ONLY way to get great results.
Can we just hire you for creative production or user acquisition?
Many agencies and freelancers will gladly execute on rigid briefs for you. However, to achieve consistent above-average results, we believe it’s crucial to innovate. This requires a deep understanding of all the factors influencing growth—your product, audience, competitive landscape, past efforts, and more.
Can we start with a pilot?
GamePlan™ is our pilot. To assess the quality of our work, explore our portfolio, case studies, or reviews on Clutch.
What if we only need help with creatives?
We offer a creative-focused version of the GamePlan™ that dives into your UA, ASO, product data, user reviews, and competitive landscape to develop a powerful USP. While our creatives are original and eye-catching, it’s our strategic approach that makes the real difference.
We recently revamped our strategy. Can you guarantee we’ll benefit from GamePlan™?
We’ve conducted audits for companies of all sizes, including industry leaders like Huuuge Games, Etermax, and Microsoft. Every time, we’ve uncovered valuable insights that had been missed. GamePlan™ also offers benchmarks, testing frameworks, and even reassurance that you’re on the right track. We’re so confident in GamePlan™ that we offer a money-back guarantee if no actionable insights are found to enhance your marketing efforts.
