Grow your game’s userbase & revenue

Yes. GamePlan™ is a necessary step that, in our experience, is critical for optimal performance of Growth Program activities. In rare cases, GamePlan™ and Growth Program can run concurrently, but these are edge cases. 

At the beginning of our cooperation, we run the GamePlan™ diagnostic to pinpoint the biggest opportunities for your game’s growth. From there, we create a Scope of Work that’s tailor-made for optimal growth. In most cases, the Scope includes user acquisition on two or more channels, ad creative production, and data analytics setup. It may also include App Store Optimization and/or Product Optimization. 

To make the Growth Progam work, we recommend a minimum monthly media budget of $25k. However, user acquisition isn’t always included in the project from the start, so you won’t necessarily need this budget from the outset. In some cases, we may begin our collaboration by optimizing your product before delving into scalable user acquisition. We’ll only pursue UA when we’re 100% sure that it’s worth the investment. 

We typically require a minimum 6-month commitment. This ensures a long term, committed partnership for both parties. Growth Program is designed in three-month cycles, with each new cycle starting with a strategy refresh session.