Mobile growth knowledge shared together with AppAgent’s expert partners.
At Pocket Gamer Connects Helsinki, Peter Fodor breaks down how top studios like Supercell and Scopely identify game–market fit early. Learn why audience-first development beats theme-first ideation, how to reduce CPI with simple appeal, and how to test concepts before writing a single line of code—plus a real-world case study from Walking Planet.
Peter Fodor, CEO of AppAgent, joins Harry Phokou to reveal the unfiltered truth behind mobile game failures. From testing ideas early to leveraging AI, LiveOps, and creative frameworks, this talk is packed with hard-earned insights for devs, UA leads, and marketers aiming to succeed in a saturated market.
How do you create an effective creative strategy for a game or app? Developing a creative strategy goes beyond simply adding a few new assets. What does it take to build a truly strategic approach? What key elements are essential to avoid random creatives and prevent creative fatigue?