Case Studies
Game-Changing Success
Discover how similar games have reached their growth goals and see the results you can expect when partnering with us.
Pixel Federation
Puzzle Adventure
Insights to Installs: Rebranding of an Iconic Puzzle Game
38%
increase in iOS IPM
20%
decrease in CPI in Android
Muus Collective
Bellemint
Styling for Scale:
A Fashion Game Launch Story
45%
YoY increase in ROAS, driven by UA optimization
25%
of creatives reached 8+ IPM in US
+29%
uplift in Day 7 retention on paid channels
Solid Clouds
Starborne: Frontiers
Turning Story-Driven Creatives into Scalable UA Performance
14%
win rate, the best creatives achieved very reasonable CPIs and attracted highly engaged users
2.4x
IPM above category benchmarks on our best performing assets
30%
ROAS at Day 7 via efficient creative utilization and strategic performance marketing execution
Etermax
Trivia Crack
How GamePlan boosted the ROAS of a leading trivia game
76
prioritized opportunities for ASO, UA, Data & Creatives, ready to execute on
Improved ROAS from paid UA and increased margins month-over-month immediately after the initial implementations
Goodgame Studios
Sunshine Island
Enhanced app visuals and metadata to double conversion rate
Systematic exploration of various creative directions helped to identify the best market positioning for a new game
36%
of creatives performed well across video and statics
Star Stable
Star Stable Online
Doubling the iOS conversion rate for an iconic web game
Enhanced store visuals & metadata to attract a new audience
54%
increase in iOS conversion rate in the United States
Secured 1st-place ranking for high-volume keywords such as ‘Horse’ and ‘Horse Games’
Joyglitch
Wordling
Tripling monthly installs with UA and ASO
2.5X
increase in effective media spending
3X
monthly installs in the United States
Supercell
Clash of Clans
5 top-performing ads for a legendary mobile game
Created best-performers that are still true to the game
Developed a strong creative strategy based on a proprietary creative canvas
Dreamloft
Game of Words
A Breakthrough Growth Strategy That Skyrocketed Revenue
65%
increase in revenue in four months
Designed creative production process to sustain UA activities
Kuuhubb
Recolor
50% win rate with new ad creatives
Delivered fresh new UA video ideas that could rival Kuhubb’s current best-performing ads
1/2
of the videos yielded great results and were on par with Kuuhubb’s best performing videos
Gold Town Games
World Hockey Manager
100,000 new hockey game players monthly, acquired profitably
400%
increase in the volume of installs with positive ROI
Expanding from FB to Google Ads, Twitter, Vkontakte, ASA, Snapchat and Reddit
