I am regularly asked: “Where can I find the best information online about the mobile marketing industry?”
The question comes from newbies and experienced marketers who recognize that mobile app marketing best practices change so quickly that it’s essential to stay on top of industry trends and developments. It’s also crucial to follow – and learn – from business influencers and experts, and to be able to spot the hottest app marketing trends sooner than others.
In the rapidly evolving landscape of 2025, with significant privacy changes (like SKAdNetwork updates), the rise of AI-driven user acquisition, and ever-increasing Customer Acquisition Costs (CAC), access to quality, up-to-date information is more critical than ever before.
I have curated what I consider the top sources of information for mobile go-to-market and retention strategies, app monetization, and insightful mobile marketing case studies.
While simply consuming these won’t instantly make you a mobile marketing expert, they are exceptional sources of knowledge that can help you to stay one step ahead of your boss, colleagues, or competitors in the competitive mobile app and gaming space.
Quick Navigation: Top Mobile Marketing Resources
Leading Voices on X (formerly Twitter)
For real-time updates and sharp commentary on the mobile business, these accounts are indispensable:
Thomas is one of the best sources of news and data from the market. Although he focuses primarily on UA at 8fit where he works, his tweets generally cover business strategy and market trends. His best posts are definitely about Google. 🙂
Eric not only tweets a lot, but also releases a top-notch essay every week on his platform MobileDevMemo. On this site you can also find top links suggested by the mobile app development community. His insights on the mobile advertising economy and privacy changes are particularly valuable.
High quality blogs and opinions on strategy, growth-hacking, user-acquisition and analytics:
These high-quality blogs offer opinions on strategy, growth-hacking, user-acquisition, and analytics:
Andrew is a former Head of Growth at Uber, and now a partner at Andreessen Horowitz. His new assignment allows him to regularly publish excellent long-form essays that focus on (surprise, surprise) growth tactics, often with broad applicability to mobile businesses.
Andy Carvell and Moritz Daan are not only authors of a Mobile Growth Stack framework, they also post to an influential blog of the same name. They regularly feature must-read contributions from other professionals in the mobile app community.
Sylvain Gauchet, founder of Apptamin, posts about mobile creatives and their production. Even though he’s a competitor of ours, I have to admit that I love his stuff – especially his detailed breakdowns of mobile ad creative best practices.
Yet another App Agent competitor, Gabe Kwakyi from app marketing agency Incipia, blogs on marketing analytics and algorithmic marketing. His views, opinions, and approach are often in line with ours at AppAgent, which is why I truly enjoy and value Gabe’s content.
Launched more recently, the UA Society provides focused content on user acquisition challenges and solutions, particularly relevant for gaming apps facing rising CAC.
Curated Newsletters: Your Weekly Dose of Insights
8. Grow.co
At Grow.co you can find a hand-picked round-up of the best customer acquisition and retention links curated by Adam Lovallo. The blog is published on a weekly basis. You can also find a fantastic library of videos from Mobile Apps Unlocked, in my opinion probably the best mobile marketing conference out there.
GamingInsiders.net is a weekly newsletter focusing specifically on developments in the mobile games industry compiled by Josh Burns. It’s a great, focused resource for mobile game marketers.
I truly love the format of Benedict’s newsletter, which consists of a short-form essay on the major topic of the week, with a great selection of interesting links from various industries focusing on tech trends. His macro-level insights are invaluable for understanding the broader mobile ecosystem.
11. Incrementality Newsletter
This newsletter dives deep into incrementality testing, a crucial topic for optimizing ad spend and understanding true campaign value in today’s privacy-centric environment.
Top Industry Podcasts
For learning on the go, these podcasts offer in-depth discussions with mobile industry leaders:
Mobile Heroes Uncensored – Covers a wide range of mobile marketing topics with expert interviews.
ReGrowth – Focuses on sustainable growth strategies beyond hyper-growth.
Mobile Growth Nightmares – Discusses the challenges and pitfalls of mobile growth from real practitioners.
Visual-First Creators: YouTube & Video Content
For those who prefer learning through video, these creators provide valuable visual insights:
Mobile Action (YouTube Channel) – Offers insights into app market intelligence, ASO, and competitive analysis, often featuring webinars and product demos.
Peggy Anne Salz’s MobileGroove (YouTube Channel) – Features interviews with industry leaders and discussions on the latest mobile marketing trends and innovations.
Essential App & Games Marketing Communities
For those looking to gain real industry insight and engage directly with peers, I highly recommend joining any of the helpful and insightful mobile marketing communities mentioned below. As part of these online groups, you can access fantastic resources and contribute to interesting discussions.
Personally, I have no problem in asking others for help and recommendations on how to promote a game or an app, and I usually receive useful insights from community members quickly.
Mobile Marketing Experts FB group – facebook.com/groups/mmexperts
MobileDevMemo Slack Channel – mobiledevmemo.com/mobile-dev-memo-slack-team
ASO Stack Slack Channel – asostack.com/aso-stack-slack-group-3757fc2aff0f
That’s all for today. I hope that you will get a handy dose of inspiration from these blogs, newsletters, podcasts, and communities. Feel free to ping me an email with more tips and insights, and I will keep updating the list to ensure it remains the most comprehensive guide to mobile app marketing knowledge.
