CEO’s Marbella Diary 2020

AppAgent Offsite

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why […]

From Kitkat to Candy Crush: a twisted journey of a mobile marketer

Peter Fodor

Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different from digital marketing. What are the main differences, how the mobile phone industry has changed in the last 5 years and what are the […]

Why is the App Marketing Agency of the Year award important?

AppAgent The Best Agency

On the annual App Growth Awards in Berlin (held on Dec 5, 2018) AppAgent turned two nominations into an award (the second nomination was for the best ASO Company). For me personally, the main emotion when I heard them say “the app marketing agency of the year is AppAgent” from James Cooper’s lips, was a […]

Ten facts you might have not known about Thomas Petit

Thomas Petit

The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mobile marketing expert I personally know, Thomas Petit. We first met in 2015 and have stayed in regular contact since then. Thomas helped us at AppAgent numerous times with Apple Search […]

The 10 best blogs, newsletters and sources on mobile app marketing

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies and experienced marketers who recognise that mobile app marketing best practice changes so quickly that it’s essential to stay on top of industry trends and developments. It’s also important to follow – and […]

24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or […]

Why 2017 was the best year of my entire career

If you are an entrepreneur or have an entrepreneurial mindset, you’re very likely to be the same as I am: ambitious and impatient. To my surprise, 2017 was a year which surpassed my big plans and evolved at a surprisingly high pace. Find out below why this was the best year of my career. New […]

Do you have these 4 key roles in your mobile marketing team?

Benedict Evans, partner at the venture capital giant Andreessen Horowitz, may have claimed in 2014 that ‘Mobile is eating the world’, but a look at the job market shows that still isn’t the case three years later. There may be more than 3 million apps in the App Store, but there are fewer than 700 […]

Lessons Learned From the Launch of Zavezu Mobile App

Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culmination of over a year and a half’s work. At AppAgent we have worked with Zavezu’s founders David Pertl and Jaroslav Vavrina over the last 10 months – here’s what we have learned. Even newbies can […]