WHY THE UGC ADS LIBRARY?
At AppAgent, we are constantly monitoring trends and learning from the best.
We use this database internally to capture interesting stories, techniques and visual executions in the growing segment of UGC ads.
As sharing is in our DNA, we’ve decided to open this live database to industry peers.
Games
Puzzle games
WOOGA - June's Journey: Hidden Objects
What we like about it:
- Shows the main plot of the game in a real-life recreation
- Uses special effects
WOOGA - Switch Craft
What we like about it:
- Strong acting
- Uses humor
- Has a quick pace
ZYNGA - Words with Friends 2 Classic
What we like about it:
- Emotional acting
- Hooks viewers with a song
- Includes captions
Words with Friends 2
What we like about it:
- Intriguing hook
- Fast-paced content
Words with Friends 2
What we like about it:
- Unique concept
- Short-form & fast-paced
Words with Friends 2
What we like about it:
- Hook with an interesting fact
- Includes captions
PlaySimple Games - Word Trip
What we like about it:
- Soothing music
- Showcases gameplay
- Fast-paced content
Focus Apps - Case Hunter: Brain funny Cases
What we like about it:
- Uses intrigue to get viewers hooked
- Showcases gameplay
- Straightforward CTA
Find Out
What we like about it:
- Showcases gameplay
- Straightforward CTA
Brain Test: Tricky Puzzles
What we like about it:
- Short-form
- Intriguing hook
Impulse - Brain Training
What we like about it:
- Intriguing hook
- Includes reply to comment
- Includes a voiceover
Dream Games - Royal Match
What we like about it:
- Showcases “a day in the life” of a sky videographer
- Immediately captures attention
- Cleverly integrates mentions of Royal Match in the middle of the video
Lion Studios Plus - Wordle!
What we like about it:
- Intriguing hook
PeopleFun - Wordscapes
What we like about it:
- Utilizes popular TikTok trend with relaxing ASMR
- Alternates between live footage and gameplay
BitLife - Life Simulator
What we like about it:
- Includes TikTok comment to establish social proof
- Enthusiastic tone
Used Car Tycoon Games
What we like about it:
- Intriguing & catchy hook
- Includes captions
Gamehaus Network - Whispers: Interactive Stories
What we like about it:
- Uses green screen
- Includes role-playing
- Cringey humor
MAGIC TAVERN - Project Makeover
What we like about it:
- Gets the message across without using dialogue
- Very short
- Uses humor
- Fun background music
POCKETZWORLD INC. - Highrise: Metaverse Life App
What we like about it:
- POV-style video
- Uses voiceover
- Showcases gameplay
Idle Workout Master: Boxbun
What we like about it:
- Strong hook
- Fast-paced content
- Straightforward CTA
Harry Potter Hogwarts Mystery
What we like about it:
- Relevant and relatable hook
- Includes captions and voiceover
supermt - Used Car Tycoon Game
What we like about it:
- Uses humor to grab viewers’ attention
- Explains how to play the game
Genshin Impact
What we like about it:
- Organic hook
- Includes captions
- Showcases gameplay
Plarium Global - Shadow Legends
What we like about it:
- Strong hook with an interesting fact about people who play this game
- Long format (~40 sec)
- Includes voice-over
FUN-GI - House Flip™: Home Remodel Game
What we like about it:
- Fun twist on popular TikTok trend – “Tell Me X Without Telling Me X”
- Showcases gameplay
