The UGC Ads Library for Mobile Marketers & Creative Idea Makers

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WHY THE UGC ADS LIBRARY?

At AppAgent, we are constantly monitoring trends and learning from the best.

We use this database internally to capture interesting stories, techniques and visual executions in the growing segment of UGC ads.

As sharing is in our DNA, we’ve decided to open this live database to industry peers.

Games

Puzzle games

WOOGA - June's Journey: Hidden Objects

What we like about it:

  • Shows the main plot of the game in a real-life recreation
  • Uses special effects

WOOGA - Switch Craft

What we like about it:

  • Strong acting
  • Uses humor
  • Has a quick pace

KING - Candy Crush Saga

What we like about it:

  • Uses voiceover
  • Short and attention-grabbing 
  • Unique concept – “Show your Candy Crush face”

TRAILMIX - Love & Pies

What we like about it:

  • Uses voiceover
  • Fun background music and sound effects
New!

ZYNGA - Words with Friends 2 Classic

What we like about it:

  • Emotional acting
  • Hooks viewers with a song
  • Includes captions

Role-Playing Games

LILITH GAMES - Rise of Kingdoms

What we like about it:

  • Shows streamer actually playing the game
  • Includes captions
  • Green screen background showing gameplay

NIANTIC - Pokemon GO

What we like about it:

  • Includes captions
  • Unique twist on a popular TikTok trend – “a day in my life”

NIANTIC - Pokemon GO

What we like about it:

  • Includes captions
  • Unique twist on a popular TikTok trend – “Tell me X without telling me X”

FUNPLUS - State of Survival: Zombie War

What we like about it:

  • Includes captions
  • Showcases gameplay and includes a description of the game
  • Uses voiceover

FUNPLUS - State of Survival: Zombie War

What we like about it:

  • Includes captions
  • Showcases an emotional reaction while the user is playing
  • Uses voiceover

CHENGDU STARUNION - The Ants: Underground Kingdom

What we like about it:

  • Includes a hook at the beginning with an interesting fact 
  • Showcases the game

DIANDIAN - King of Avalon: Dragon Warfare

What we like about it:

  • Uses humor
  • Showcases gameplay
  • Includes an explanation of how to play

ELECTRONIC ARTS- Mass Effect: Andromeda APEX HQ

What we like about it:

  • Very short and to-the-point
  • Background sound
  • Includes captions

BANDAI NAMCO - Dragon Ball Legends

What we like about it:

  • Features a gaming streamer
  • Showcases the game paired with a real-time player reaction

SMALL GIANT GAMES - Empires & Puzzles

What we like about it:

  • Advanced post-production
  • Provides an explanation of gameplay

SMALL GIANT GAMES - Empires & Puzzles

What we like about it:

  • Features a gaming streamer
  • Advanced post-production
  • Quick pace

HOLYDAY STUDIOS - Firestone Idle RPG

What we like about it:

  • Explanation of gameplay
  • Simple execution
  • Includes captions

MACHINE ZONE - Final Fantasy XV

What we like about it:

  • Features a gaming streamer
  • Uses humor
  • Quick pace
  • Advanced post-production

EVONY - The King’s Return

What we like about it:

  • Features a gaming streamer
  • Quick pace
  • Advanced post-production
New!

WISH INTERACTIVE TECHNOLOGY LIMITED - LEGEND OF EMPRESS

What we like about it:

  • Uses green screen
  • Includes role-playing
  • Hooks viewers with the sticky note

Simulation Games

REWORKS - Redecor: Home Design Makeover

What we like about it:

  • Question & answer video
  • Highlights the advantages of the game
  • Showcases real-life gameplay 

REWORKS - Redecor: Home Design Makeover

What we like about it: 

  • POV-style video
  • Showcases real-life gameplay
  • Describes the benefits of playing
  • Uses voiceover
New!

Gamehaus Network - Whispers: Interactive Stories

What we like about it: 

  • Uses green screen
  • Includes role-playing
  • Cringey humor

MAGIC TAVERN - Project Makeover

What we like about it: 

  • Gets the message across without using dialogue
  • Very short
  • Uses humor
  • Fun background music

EPISODE INTERACTIVE - Episode : Choose Your Story

What we like about it: 

  • Utilizes a custom TikTok filter to promote the game
  • Encourages viewers to create their own UGC videos with the filter
New!

EPISODE INTERACTIVE - Episode: Choose Your Story #2

What we like about it: 

  • Showcases the reaction during gameplay
  • Dramatic music
  • Subtitles 
New!

POCKETZWORLD INC. - Highrise: Metaverse Life App

What we like about it: 

  • POV-style video
  • Uses voiceover
  • Showcases gameplay
New!

FUN-GI - House Flip™: Home Remodel Game

What we like about it: 

  • Fun twist on popular TikTok trend – “Tell Me X Without Telling Me X”
  • Showcases gameplay

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