The UGC Ads Library for Mobile Marketers & Creative Idea Makers

The UGC Ads Library for mobile marketers and creative idea makers

WHY THE UGC ADS LIBRARY?

At AppAgent, we are constantly monitoring trends and learning from the best.

We use this database internally to capture interesting stories, techniques and visual executions in the growing segment of UGC ads.

As sharing is in our DNA, we’ve decided to open this live database to industry peers.

Games

Puzzle games

WOOGA - June's Journey: Hidden Objects

What we like about it:

  • Shows the main plot of the game in a real-life recreation
  • Uses special effects

WOOGA - Switch Craft

What we like about it:

  • Strong acting
  • Uses humor
  • Has a quick pace

ZYNGA - Words with Friends 2 Classic

What we like about it:

  • Emotional acting
  • Hooks viewers with a song
  • Includes captions

Words with Friends 2

What we like about it:

  • Intriguing hook
  • Fast-paced content

Words with Friends 2

What we like about it:

  • Unique concept
  • Short-form & fast-paced 
New!

Words with Friends 2

What we like about it:

  • Organic podcast style
  • Attention-grabbing hook

Words with Friends 2

What we like about it:

  • Hook with an interesting fact
  • Includes captions

PlaySimple Games - Word Trip

What we like about it:

  • Soothing music
  • Showcases gameplay
  • Fast-paced content

Focus Apps - Case Hunter: Brain funny Cases

What we like about it:

  • Uses intrigue to get viewers hooked
  • Showcases gameplay
  • Straightforward CTA

Find Out

What we like about it:

  • Showcases gameplay
  • Straightforward CTA

Brain Test: Tricky Puzzles

What we like about it:

  • Short-form 
  • Intriguing hook
New!

Gardenscapes

What we like about it:

  • Includes captions and sound effects
  • Uses green screen
  • Relatable hook

Impulse - Brain Training

What we like about it:

  • Intriguing hook
  • Includes reply to comment
  • Includes a voiceover

Dream Games - Royal Match

What we like about it:

  • Showcases “a day in the life” of a sky videographer
  • Immediately captures attention
  • Cleverly integrates mentions of Royal Match in the middle of the video

Lion Studios Plus - Wordle!

What we like about it:

  • Intriguing hook

PeopleFun - Wordscapes

What we like about it:

  • Utilizes popular TikTok trend with relaxing ASMR 
  • Alternates between live footage and gameplay 

BitLife - Life Simulator

What we like about it: 

  • Includes TikTok comment to establish social proof
  • Enthusiastic tone 
New!

Roblox

What we like about it: 

  • Use of split screen
  • Includes captions
  • Organic style with gameplay and reactions

Used Car Tycoon Games

What we like about it: 

  • Intriguing & catchy hook
  • Includes captions

Gamehaus Network - Whispers: Interactive Stories

What we like about it: 

  • Uses green screen
  • Includes role-playing
  • Cringey humor

MAGIC TAVERN - Project Makeover

What we like about it: 

  • Gets the message across without using dialogue
  • Very short
  • Uses humor
  • Fun background music

POCKETZWORLD INC. - Highrise: Metaverse Life App

What we like about it: 

  • POV-style video
  • Uses voiceover
  • Showcases gameplay

Idle Workout Master: Boxbun

What we like about it: 

  • Strong hook
  • Fast-paced content
  • Straightforward CTA

Harry Potter Hogwarts Mystery

What we like about it: 

  • Relevant and relatable hook
  • Includes captions and voiceover

supermt - Used Car Tycoon Game

What we like about it: 

  • Uses humor to grab viewers’ attention
  • Explains how to play the game

Genshin Impact

What we like about it: 

  • Organic hook
  • Includes captions
  • Showcases gameplay 
New!

Pixel Starships

What we like about it: 

  • Use of headline 
  • Includes captions
  • Organic content

Plarium Global - Shadow Legends

What we like about it: 

  • Strong hook with an interesting fact about people who play this game
  • Long format (~40 sec)
  • Includes voice-over

FUN-GI - House Flip™: Home Remodel Game

What we like about it: 

  • Fun twist on popular TikTok trend – “Tell Me X Without Telling Me X”
  • Showcases gameplay

did you like it? share it!

LINKEDIN
POCKET

Download the Creative Testing Guide

Bring your creative testing process to the next level with AppAgent's bulletproof method, backed by top mobile publishers.

GET ACCESS TO THE UGC ADS LIBRARY

Sign up for our newsletter

Get mobile marketing insights and invites to exclusive webinars sent right to your inbox. 

MULTIPLY YOUR APP REVENUE WITH THE AWARD-WINNING APP GROWTH PROGRAM​

Request a free 30-minute strategy consultation to explore how AppAgent can boost your downloads and revenue by 300% or more!

DOWNLOAD UGC AD BRIEF TEMPLATE

DOWNLOAD CREATIVE TESTING GUIDE

SUBSCRIBE TO APPAGENT NEWSLETTER

Please enter your name and email to subscribe.