Mobile marketing has changed a lot since I entered the business back in 2011. At that time, it was all about PR, the New Games section in the App Store, and mostly premium games. Both Clash of Clans and Candy Crush Saga were under development and still 1.5 years before the global launch. Freemium, which was represented by Zynga’s FarmVille and Facebook, was flooded by resource requests. Since all of this changed so much, the importance of data driven marketing decisions has grown exponentially. Here are 8 tools which every app and game marketer should use to stay on the top of their business.
1. Facebook App Analytics
https://developers.facebook.com/products/analytics
- a tool for measuring customer activity within your app
- perfect segmentation possibilities, export of audiences for lookalikes and re-marketing
- several events are already set up, dozens of new events are prepared but not public yet
- cohorts and funnels
- free, Facebook SDK integration is a must
2. Priori Data
https://prioridata.com/
- “AppAnnie Intelligence for free”
- Priori Data Pro is available once you connect your iTunes Connect data
- download and revenue estimates
- possibility to filter genres, categories
- data about your competition
- updated every week, the most up-to-date stats are two weeks old
3. ThinkGaming
https://thinkgaming.com/
- 200 Top Grossing Apps in a free version
- free estimate of DAU, DNU, Daily revenue
- Pro version includes information about LTV and retention estimates
- Pro version available in exchange of iTunes Connect sales report for a game which is in the 200 Top Grossing in at least one major market
- App Data Plan $499/mo, Ad Networks plan $2000/mo, both $2199/mo
4. SensorTower
https://sensortower.com/
- started as an ASO tool with a focus on keywords, now it is also app intelligence
- downloads and revenue estimate
- country breakdown by installs and revenue
- well-arranged review sentiment analysis
- App intelligence Pro (ASO) for $79/mo
- App Intelligence Business $399/mo
Store & Ad Intelligence Enterprise as an annual contract thousands of dollars per month
5. Batch Insights
- push notifications monitoring so you can see how your competitors communicate with users (retention pushes, sales promotions, events)
- possibility to filter per platform, country, category or time range
- premium features: real-time updates, newsroom dashboard, API
- price $489/month for the Pro version (real-time updates, Newsroom dashboard, API access)
6. AppScotch
http://try.appscotch.com/
- mobile ads monitoring
- CPI estimate, creatives performance, budget distribution by network and targeted countries
- 14 day free demo, $2000/mo
- significant discount for providing own data using AppScotch monitoring SDK (discount is based on the amount of traffic, app or game category and integrated ad networks)
7. Chartboost CPI Index
- average CPI per country, genre, platform and device
- great starting point for a comparison of markets
- it’s about 1.5x higher price than what’s possible to reach on Facebook (because Chartboost strictly focuses on games and the audience is generally higher quality)
- free
8. App Review Times
http://appreviewtimes.com/
- monitoring of the average app review times for iOS and Mac apps
- rolling 14 day trend
- free
If you use any other great tool, please share it in the Comments section. Thanks!
