VIDEO: Fireside chats about scaling your game with Gold Town Games and Small Giant Games

Tips for soft launch and scaling the user base

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.

Looking back at the year 2018, I’ve been very fortunate to have a chat with two very smart and interesting guys. One is the CEO of a small Swedish studio called Gold Town Games and the second a UA manager at an awarded publisher called Small Giant Games from Finland which was recently acquired by Zynga for $700M.

In case you couldn’t attend Sweden Game Conference or PG Connects Helsinki last year, here is some food for thought from the fireside chats with Pär Hultgren and Antti Paikkala covering tips for your soft launch to scaling the user base of your game.

Growing a Niche Mobile Game from the North of Sweden

I look forward to what the meetings and interviews will bring in the year 2019.

Interested in reading more about soft launch? I recommend this case study.

Keep up with appagent

📕 Learn more about industry insights and best practices by signing up for our newsletter.

🤝 Get help with growth strategy, app marketing, user acquisition and video ad production by contacting us at [email protected].

👉 Follow us on LinkedIn, Twitter, YouTube, TikTok, Facebook, and Instagram.

👥 Join our team as an Art DirectorMobile Growth Manager or Junior Creative Producer.

Related Articles

Developing a Creative Strategy for Mobile Games-Hero-Image
Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Illustration of a character comparing two game themes on mobile screens to find the best market fit, representing steps in early game development.
Petr Fodor
Peter Fodor

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Illustration of a character pointing to a flowchart, symbolizing strategic planning for mobile gaming studios, part of AppAgent's Navigating Chaos series on game strategy.
Petr Fodor
Peter Fodor

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

Illustration of a character presenting concepts of audience targeting and game idea generation, representing the initial stages of developing a new mobile game.
Petr Fodor
Peter Fodor

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

Search
Subscribe to our content via Email

Sign up for our newsletter

Get mobile marketing insights and invites to exclusive webinars sent right to your inbox.