Navigating Chaos: How To Develop a Successful Strategy For a Mobile Gaming Studio

Navigating Chaos: How to Develop a Successful Strategy for a New Mobile Game

Welcome to the Prologue of the Navigating Chaos Series! Over the course of three articles, we’ll provide you with practical tips for developing a successful strategy for a mobile gaming studio.

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Prologue

It’s crystal clear that the past two years have been marked by dramatic changes, including IDFA deprecation, post-COVID normalization, and disgruntled investors—often with good reason—turning their backs on gaming.

Everyone at the C-level has been forced to rethink and redesign what and how they’re doing things.

From CEOs setting a new direction for their companies to CPOs deciding what games to build, and CMOs puzzling over how to find and scale their user base as targeting is f***** up.

The pattern I’m seeing increasingly is that of uncertainty around how to address such strategic questions. There’s significant tension between establishing a fresh, bold, long-term strategy versus the industry’s common reactive approach, which has led to a plethora of “me too” games and piggybacking on competitors’ ad creatives.

As an agency owner, I have the privilege of witnessing much of what goes on behind the scenes among gaming studios of different sizes and maturity.

The aim of this series is to challenge my own perspective, as well as those of industry experts from companies like Zynga, Jam City, and Metacore. 

By the time you’ve finished reading, you’ll have gained insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

Read Part One of Navigating Chaos: Where to Begin When Developing a New Mobile Game

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