Mobile growth insights in the form of in-depth articles, guides, and best practices.

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Featured image for blog ‘5 Powerful Ways AI is Shaping Mobile Game Creative and Strategy’ showing a yellow AI robot reading a book against a bright background.
Petr Fodor
Peter Fodor

Discover 5 powerful ways AI is shaping mobile game creative—from characters and animations to ads and UGC—and how studios boost engagement, ...

3D mobile phone with game UI showing “Tap to Try” and “Play Now” buttons, representing interactive ad mechanics for playable ads.
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Egor Goriachev

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

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Aliya Bakisheva

Why do players open the same mobile game every single day — without a single push notification? This phenomenon isn’t driven by fun gameplay...

AI-Native LLM Advertising
Petr Fodor
Peter Fodor

For years, Google has been diluting the core value of search in favor of profit. Paid rankings and sponsored content now dominate the result...

Graphic showing a mobile phone with a rising chart, magnifying glass, and a bullseye target, alongside the title “Top ASO Trends to Watch in 2025 and How to Turn Them Into Growth Opportunities” on a yellow background.
Tanya Vasilieva
Tatiana Vasilieva

Discover 5 ASO trends for 2025 that unlock app growth—covering metadata, in-app events, organic visibility, and conversion wins.

3D cartoon-style angry character inside a smartphone with warning icons, symbolizing disturbing mobile ads; bold text reads "Why Disturbing Mobile Ads Work? And How to Succeed Without Them" on a yellow background with rocket icons.
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Alexandra Pulinets

Why disturbing mobile ads go viral—and how brands can hook users with better, safer creative strategies that still perform.

Illustration of a smartphone hooked by a red fishing hook and a yellow stopwatch labeled “4 sec,” with bold text reading “Hooked: The Secret to Captivating Mobile Video Ads in 4 Seconds” on a bright yellow background.
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Alexandra Pulinets

Master the art of mobile video ads—grab attention in just 4 seconds with emotional hooks, visuals, and sound that stop the scroll.

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Alara Özçam

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

lessons learned (15)
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Alara Özçam

Discover 2025's top AI trends—from hyper-personalization to virtual influencers—reshaping gaming, marketing, and creativity. 🚀

lessons learned (7)
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Alara Özçam

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.
Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

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Tanya Vasilieva
Tatiana Vasilieva

It’s hard to imagine AppAgent without AI! See how our ASO Manager uses it daily to boost expertise while keeping a human touch.

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