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Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...
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If you are a developer or marketer working in mobile, you've probably heard the term ‘deep linking’. But what is it, and how can you leverag...
AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...
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Three weeks ago, I had the privilege of joining a panel on “LTV for Mobile Apps” at PGC Helsinki, hosted by Mika Levo of Pollen ...
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