Turn data into actionable insights for better decision-making.
Our posts cover tracking, analyzing, and leveraging data to optimize performance and maximize your mobile game’s ROI.

Featured

SUBSCRIBE TO RECEIVE
MOBILE growth INSIGHTS

A mobile phone screen displaying the "Loóna" app, with a yellow background, emphasizing the concept of post-install events and user engagement tracking.
Petr Fodor
Peter Fodor

Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...

A creative visual of Lady Justice holding scales, symbolizing fairness and decision-making. The image also features logos of leading tracking platforms, including AppsFlyer, Adjust, and Kochava. This graphic sets the stage for a comparison of different mobile app measurement solutions.
Vít Volšička
Vit Volsicka

To learn more about the mobile app marketing industry and best practices, like finding perfect mobile attribution partner, sign up for the A...

What is Mobile App Deep Linking?
Vít Volšička
Vit Volsicka

If you are a developer or marketer working in mobile, you've probably heard the term ‘deep linking’. But what is it, and how can you leverag...

Guide on Predictive LTV Modeling
Martin Jelinek
Martin Jelinek

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...

Mobile attribution analytics
Vít Volšička
Vit Volsicka

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   Why it’s impossible to effectively gro...

Cracking the complexity of Lifetime Value in freemium games
Petr Fodor
Peter Fodor

Three weeks ago, I had the privilege of joining a panel on “LTV for Mobile Apps” at PGC Helsinki, hosted by Mika Levo of Pollen ...

Download the
Creative Testing Guide

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.