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Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...

Last Updated: September 13th, 2022 To learn more about the mobile app marketing industry and best practices, sign up for the AppAgent newsle...

Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’...

If you are a developer or marketer working in mobile, you've probably heard the term ‘deep linking’. But what is it, and how can you leverag...

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Why it’s impossible to effectively grow ...

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During ...

The soft launch of a mobile app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manag...

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and...

Three weeks ago, I attended the PGC Helsinki conference where I represented AppAgent in a panel discussion about “LTV for mobile apps&...

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every ...

Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of eve...