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Discover 5 powerful ways AI is shaping mobile game creative—from characters and animations to ads and UGC—and how studios boost engagement, ...

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

Why do players open the same mobile game every single day — without a single push notification? This phenomenon isn’t driven by fun gameplay...

Master the art of mobile video ads—grab attention in just 4 seconds with emotional hooks, visuals, and sound that stop the scroll.

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...