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How to Develop a Creative Strategy for a New Mobile Game

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

How to Find a Game-Market Fit Early and Efficiently

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Where to Begin when Developing a New Mobile Game

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

Navigating Chaos: How To Develop a Successful Strategy For a Mobile Gaming Studio

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

The Ultimate Guide to Finding & Collaborating with UGC Creators

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

Winning the Growth Game: CAC Payback Period and Flywheels

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

The 11 Sins of Mobile Marketing: Lessons from Growth Audits

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Mobile App Onboarding: 4 Examples of Successful New User Flows

Practical new user flow examples, along with tips and psychological tricks to help you improve your mobile app onboarding process.

Mobile App Onboarding: 5 Paywall Optimization Strategies

This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we...

Unlocking Venmo's Growth Strategy: How the App Reached $935M in Revenue

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

Mobile App Onboarding: How to Boost User Retention & Conversions

Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in scree...

How to Profitably Scale a Subscription App: Achieving Growth & Maintaining Profitability

Maximize your subscription app's profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.