Discover cutting-edge strategies for mobile game marketing.
From planning to execution, our insights help you stay ahead of industry trends and build winning campaigns.

What happens when a creative strategist loves and hates AI at the same time? Here’s a real look at the AI workflows that save hours of work,...

Explore three levels of using AI in mobile game ads—from hooks to cutscenes to full AI ads—with real examples and practical insights.

Why most mobile ads fail—and what top studios revealed about building smarter, longer-lasting creative strategies for 2026 at Mobile Ad Eate...

Discover 5 powerful ways AI is shaping mobile game creative—from characters and animations to ads and UGC—and how studios boost engagement, ...

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

Why do players open the same mobile game every single day — without a single push notification? This phenomenon isn’t driven by fun gameplay...

Master the art of mobile video ads—grab attention in just 4 seconds with emotional hooks, visuals, and sound that stop the scroll.

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.
by Roberto Sbrolla, Head of the Growth Team