Discover cutting-edge strategies for mobile game marketing.
From planning to execution, our insights help you stay ahead of industry trends and build winning campaigns.
As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...
What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?
Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.
Where should you start with the development of a new mobile game: do you begin with the idea or the audience?
This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.
In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...
When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...
Practical new user flow examples, along with tips and psychological tricks to help you improve your mobile app onboarding process.
This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we...
The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.
Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in scree...
Maximize your subscription app's profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.