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User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong ...

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and succ...

This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app w...

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned belo...

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also...

A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating ...

Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featu...

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, produc...

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them app...

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every ...

Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culminati...

Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My ta...