Mobile growth insights in the form of in-depth articles, guides, and best practices.

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Best Practices for Mobile Ad Creatives Production

Petr Fodor
Peter Fodor

User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong ...

Conferences for mobile marketers

24 Conferences for Mobile Marketers in 2018

Petr Fodor
Peter Fodor

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and succ...

How to easily calculate churn model for your mobile app

How to easily calculate churn model for your mobile app

Petr Fodor
Peter Fodor

This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app w...

Viber case study: where big publishers miss free downloads

Viber case study: where big publishers miss free downloads

Jiri Chochlik
Jiri Chochlik

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned belo...

The Smart ASO Trick for Higher Rankings

The Smart ASO Trick for Higher Rankings

Jiri Chochlik
Jiri Chochlik

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also...

Why 7 seconds could make or break your mobile app

Why 7 seconds could make or break your mobile app

Petr Fodor
Peter Fodor

A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating ...

The massive impact of iOS11 on App Store featuring

The massive impact of iOS11 on App Store featuring

Petr Fodor
Peter Fodor

Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featu...

Fake it before you make it – the cheapest way to test your app’s viability

Fake it before you make it - the cheapest way to test your app’s viability

Petr Fodor
Peter Fodor

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, produc...

Proven strategies for effective push notifications

Proven strategies for effective push notifications

Petr Fodor
Peter Fodor

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them app...

3 major mobile analytics trends for 2017

3 major mobile analytics trends for 2017

Petr Fodor
Peter Fodor

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every ...

Snímek obrazovky 2018-11-21 v 12.02.41

Lessons Learned From the Launch of Zavezu Mobile App

Petr Fodor
Peter Fodor

Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culminati...

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11 Deadly Marketing Sins

Petr Fodor
Peter Fodor

Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My ta...

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