Mobile growth insights in the form of in-depth articles, guides, and best practices.

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Tanya Vasilieva
Tatiana Vasilieva

Discover 5 ASO trends for 2025 that unlock app growth—covering metadata, in-app events, organic visibility, and conversion wins.

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Alexandra Pulinets

Why disturbing mobile ads go viral—and how brands can hook users with better, safer creative strategies that still perform.

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Alexandra Pulinets

Master the art of mobile video ads—grab attention in just 4 seconds with emotional hooks, visuals, and sound that stop the scroll.

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Alara Özçam

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

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Alara Özçam

Discover 2025's top AI trends—from hyper-personalization to virtual influencers—reshaping gaming, marketing, and creativity. 🚀

lessons learned (7)
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Alara Özçam

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.
Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

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Tanya Vasilieva
Tatiana Vasilieva

It’s hard to imagine AppAgent without AI! See how our ASO Manager uses it daily to boost expertise while keeping a human touch.

Illustration of a mobile game displayed on a smartphone in a suitcase full of cash, symbolizing the financial opportunity in selling a mobile game.
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Annie Gense

If you're thinking about selling your game, you're likely swamped with questions. How long will it take? What's it worth? How do you find th...

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Petr Fodor
Peter Fodor

A decision-maker’s guide to ad production partners for performance video, playables, UGC, and beyond. Let’s explore top 10 creative ag...

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Petr Fodor
Peter Fodor

Is this the right guide for you? This guide compares broad mobile game growth marketing agencies across strategy, UA, ASO, creative, data, a...

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Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

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