Mobile growth insights in the form of in-depth articles, guides, and best practices.

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6 key drivers of ASO strategy
Petr Fodor
Peter Fodor

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusi...

AppAgent Offsite
Ivana Fodorova

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture...

AppAgent TikTok User Acquisition Guide
Clara Popescu
Clara Popescu

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. A guide on how to use TikTok for marketi...

Specifics of Soft Launching Mobile Multiplayer Games
Ivana Fodorova

Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between ...

AppAgent 2019
Ivana Fodorova

The year 2019 in short: a successful one. Our target for this year? ➊ Learn tons of new information that will help our clients grow ➋ Find a...

ASO Organic Downloads Christmas
Jiri Chochlik
Jiri Chochlik

The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing as...

Apple rejecting app preview videos
Petr Fodor
Peter Fodor

Last updated: September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Every...

Video Ads specifications
David Pertl
David Pertl

Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially...

User acquisition automation
Petr Fodor
Peter Fodor

  To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Can you imagine what it must feel like...

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Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound c...

Customer Acquisition Cost (CAC)
Vít Volšička
Vit Volsicka

Last updated on September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 c...

How to Test New Acquisition Channels
Petr Fodor
Peter Fodor

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile adve...

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