Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Search Ads by ASO
Petr Fodor
Peter Fodor

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a hug...

Viber case study: where big publishers miss free downloads
Jiri Chochlik
Jiri Chochlik

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned belo...

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