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Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

Last Updated: September 13th, 2022 To learn more about the mobile app marketing industry and best practices, sign up for the AppAgent newsle...

If you are a developer or marketer working in mobile, you've probably heard the term ‘deep linking’. But what is it, and how can you leverag...

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Why it’s impossible to effectively grow ...

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During ...

The soft launch of a mobile app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manag...

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and...