Explore creative strategies that capture attention and drive installs.
We cover everything from designing high-performing mobile ads to optimizing creatives for engagement and conversions.
A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...
What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...
Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...
Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...
Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a ...
Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. ...
Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for th...
Last updated: September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Every...
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-1...
This is a new showreel, a sample of the best creatives we’ve done for our clients in 2018. If you’re curious how such app previe...
Have you been told since childhood not to buy a hare in a sack? We have and that’s why we’ve put together the cross-section of our portfolio...
This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new w...
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.