Explore creative strategies that capture attention and drive installs.
We cover everything from designing high-performing mobile ads to optimizing creatives for engagement and conversions.

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MOBILE growth INSIGHTS

What is mobile creative strategy and how to create one

What is a Mobile Creative Strategy and How to Create One

Petr Fodor
Peter Fodor

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

How to build a brand for mobile app

A Guide to Mobile App Branding: Tips and Examples

Petr Fodor
Peter Fodor

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...

How to increase App Store conversion rate

How to increase app store conversion rate: spy on competitors

Petr Fodor
Peter Fodor

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

how to analyze app users' and game players' motivation

Motivation-Based Creatives: How to Conduct USer & Game Player Analysis

Petr Fodor
Peter Fodor

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

Mobile Marketing Creative Series

The Mobile Marketing Creatives Series: An Ultimate guide to designing ads and app store creatives

Petr Fodor
Peter Fodor

Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a ...

Mobile video ads automation

How automation can simplify mobile ad production

Lukas Kosik
Lukas Kosik

Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. ...

Ad Creatives Production

Efficiency in Mobile Ad Creatives Production: ACE Framework!

Petr Fodor
Peter Fodor

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for th...

Apple rejecting app preview videos

How to stop Apple from rejecting your App Store preview videos in 2022

Petr Fodor
Peter Fodor

Last updated: September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Every...

Instagram Stories Cheat Sheet

Instagram Stories Ads Cheat Sheet for UA managers

David Pertl
David Pertl

Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-1...

AppAgent

How our creatives and mobile video ads are made. And how much they cost...

Petr Fodor
Peter Fodor

This is a new showreel, a sample of the best creatives we’ve done for our clients in 2018. If you’re curious how such app previe...

AppAgent's Ad Creatives portfolio

AppAgent's ad creatives portfolio

Ivana Fodorova

Have you been told since childhood not to buy a hare in a sack? We have and that’s why we’ve put together the cross-section of our portfolio...

KIWIcase heroic.001

Case Study: Achieving 66% growth through App Store Optimization

Jiri Chochlik
Jiri Chochlik

This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new w...

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Creative Testing Guide

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.