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5 steps for building the RIGHT mobile game

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shall...

Proven strategies for effective push notifications

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them app...

11 Deadly Marketing Sins

Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My ta...

Why freemium and premium aren’t the same when it comes to marketing

Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a develope...

3 Tips on Game Growth

I was asked for “3 tips” on game growth at a meet-up organized by AppNext shortly before PocketGamer Connects in Helsinki. The e...

10 Soft Launch pitfalls and how to avoid them

In Czech we have a nice proverb: “Everyone is a General after the battle.” What that means is that, in retrospect, you can see m...

How Much Does it Cost To Get an App Featured by Apple?

Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At fir...

Why segmentation is the key to the long-term success of your game

This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers ’’ and the second part ‘. For thos...

11 deadly marketing sins game devs should avoid - PART 2

Just to recap, here are the first 5 sins: 1. Missing the Unique Selling Proposition 2. A vague definition of the target group 3. No category...

11 deadly marketing sins game devs should avoid - PART 1

Focusing on the product is the key to success, no doubt. But clear product vision is very closely connected to marketing and here is where m...

How to best pick countries for your app launch?

After months of development and testing, your app or game is finally ready for a global launch. It is time to decide which markets to focus ...

Why a soft launch is a must for your new indie game

I’ve been discussing the soft launch data of a new mid-core game called “Tiny Miners” with my friends at About Fun and we just ran a second ...