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Learn the latest tips and tactics to grow your mobile game audience.
We dive into best practices for targeting, optimizing, and scaling UA campaigns that drive quality users.
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Maximize Your User Acquisition Efforts with The UA Viability Calculator
Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?
Scaling mobile user acquisition with ad creatives testing
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. If you’ve been dabbling in mobile ...
Tips for successful mobile marketing on TikTok
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. For some TikTok is the next big thing ...
A guide to cross-promotion: how to increase installs for your mobile game for free
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. In this article, I have summarized my ...
Unlocking Venmo's Growth Strategy: How the App Reached $935M in Revenue
The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.
Growing subscription-based mobile apps with LTV prediction
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install even...
A Guide to User Acquisition on TikTok
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. A guide on how to use TikTok for marketi...
Specifics of Soft Launching Mobile Multiplayer Games
Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between ...
Mobile Video Ads Specifications Cheat Sheet
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially...
How user acquisition automation can save you three days a week
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Can you imagine what it must feel like...
How to Calculate Customer Acquisition Cost (CAC) for Mobile Apps
Last updated on September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 c...
Insider Secrets: How to test new mobile user-acquisition channels
AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile adve...
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