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MOBILE growth INSIGHTS

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Egor Goriachev

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

Graphic showing a mobile phone with a rising chart, magnifying glass, and a bullseye target, alongside the title “Top ASO Trends to Watch in 2025 and How to Turn Them Into Growth Opportunities” on a yellow background.
Tanya Vasilieva
Tatiana Vasilieva

Discover 5 ASO trends for 2025 that unlock app growth—covering metadata, in-app events, organic visibility, and conversion wins.

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Alara Özçam

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

lessons learned (7)
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Alara Özçam

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

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Martin Jelinek
Martin Jelinek

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

A group of smartphones displaying variations of "Empires & Puzzles" ads with text highlighting creative testing for scaling mobile acquisition, winner marked by an arrow.
Lucia Mrvova
Lucia Mrvova

Today we will talk about scaling mobile user acquisition with proper ad creative testing. To learn more stuff like this, and about industry ...

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Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Today, we will be talking with Tom about...

A creative visual with two mobile game screens and a Yeti hand symbolizing seamless cross-promotion between mobile games. The ACE Framework helps structure this strategy.
Clara Popescu
Clara Popescu

To learn more about industry insights and best practices, like how cross-promotion works for mobile game, sign up for the AppAgent newslette...

Unlocking Venmo's Winning Growth Strategy How the App Achieved $935M in Revenue
Tanya Vasilieva
Tatiana Vasilieva

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

A featured image with bold typography on a yellow background, emphasizing "Growing Subscription-Based Mobile Apps with LTV Prediction." On the right, there’s a purple calculator displaying "LTV," symbolizing the importance of lifetime value calculations in mobile app growth strategies.
Martin Jelinek
Martin Jelinek

To learn more about industry insights and best practices, like mobile apps & games LTV prediction, sign up for the AppAgent newsletter h...

Launching Mobile Multiplayer Games is the next big thing in the gaming industry. This vibrant image showcases popular multiplayer mobile games, emphasizing their dominance in the market.
Ivana Fodorova

AppAgent’s Video on Launching Mobile Multiplayer Games. Best Practices for Launching Mobile Multiplayer Games Launching Mobile Multipl...

Customer Acquisition Cost (CAC)
Vít Volšička
Vit Volsicka

LTo learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 calculations types for the customer a...

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