Mobile growth insights in the form of in-depth articles, guides, and best practices.

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How to build a brand for mobile app or game? A visual representation of the importance of mobile app branding with icons for meditation, puzzles, and social media, demonstrating how apps create emotional connections.
Petr Fodor
Peter Fodor

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...

A cartoon of a marketer with a magnifying glass analyzing competitor icons from major platforms like App Store and Google Play, representing the blog topic on boosting app store conversion rate.
Petr Fodor
Peter Fodor

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

Illustration featuring diverse characters thinking about different motivators such as food, travel, and relationships. Represents motivation in mobile game for players as a foundation for audience analysis and creative strategies.
Petr Fodor
Peter Fodor

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

A cheerful businessman holds a magnifying glass with mobile app icons in the background, representing research and strategy for mobile marketing success in this mobile marketing series.
Petr Fodor
Peter Fodor

Let’s start this 10 episode mobile marketing creatives series with a fact. Today’s mobile growth is driven by paid user acquisition. I...

A group of smartphones displaying variations of "Empires & Puzzles" ads with text highlighting creative testing for scaling mobile acquisition, winner marked by an arrow.
Lucia Mrvova
Lucia Mrvova

Today we will talk about scaling mobile user acquisition with proper ad creative testing. To learn more stuff like this, and about industry ...

A mobile phone screen displaying the "Loóna" app, with a yellow background, emphasizing the concept of post-install events and user engagement tracking.
Petr Fodor
Peter Fodor

Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...

A futuristic robot sitting on a director’s chair, representing how automation simplifies mobile ad production for app marketing teams.
Lukas Kosik
Lukas Kosik

Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. ...

A visually engaging banner for the blog post on ACE Framework, explaining the structured process for improving mobile ad creative production efficiency and maximizing campaign performance.
Petr Fodor
Peter Fodor

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for th...

A creative visual featuring a cowboy and a flying pig with the TikTok logo, emphasizing successful strategies for mobile marketing on TikTok.
Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Today, we will be talking with Tom about...

A creative visual with two mobile game screens and a Yeti hand symbolizing seamless cross-promotion between mobile games. The ACE Framework helps structure this strategy.
Clara Popescu
Clara Popescu

To learn more about industry insights and best practices, like how cross-promotion works for mobile game, sign up for the AppAgent newslette...

A creative visual of Lady Justice holding scales, symbolizing fairness and decision-making. The image also features logos of leading tracking platforms, including AppsFlyer, Adjust, and Kochava. This graphic sets the stage for a comparison of different mobile app measurement solutions.
Vít Volšička
Vit Volsicka

To learn more about the mobile app marketing industry and best practices, like finding perfect mobile attribution partner, sign up for the A...

Mobile App Onboarding: 4 examples of successful new user flows
Krystina Zaremba 1
Krystina Zaremba

Practical new user flow examples, along with tips and psychological tricks to help you improve your mobile app onboarding process.

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