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It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a hug...

The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mob...

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies an...

Have you been told since childhood not to buy a hare in a sack? We have and that’s why we’ve put together the cross-section of our portfolio...

This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new w...

User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong ...

This is a guest post by Jakub Chour, Mobile Marketing Manager. To learn more about industry insights and best practices, sign up for the App...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Feel ready to go abroad with your app or...

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and...

So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their a...

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and succ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Too many developers believe that they ha...