Blog

An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a hug...

Ten facts you might have not known about Thomas Petit

The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mob...

The 10 best blogs, newsletters and sources on mobile app marketing

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies an...

AppAgent's ad creatives portfolio

Have you been told since childhood not to buy a hare in a sack? We have and that’s why we’ve put together the cross-section of our portfolio...

Case Study: Achieving 66% growth through App Store Optimization

This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new w...

Best Practices for Mobile Ad Creatives Production

User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong ...

AppAgent’s top tools for app user review management

This is a guest post by Jakub Chour, Mobile Marketing Manager. To learn more about industry insights and best practices, sign up for the App...

5 steps for scaling user acquisition to grow your app

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Feel ready to go abroad with your app or...

The 3 essential pillars of mobile analytics

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and...

ASO in iOS 11: A detailed analysis of what REALLY works

So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their a...

24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and succ...

Marketing's biggest frustration: a product that sucks

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Too many developers believe that they ha...