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If you are a developer or marketer working in mobile, you've probably heard the term ‘deep linking’. But what is it, and how can you leverag...

AppAgent’s Video on Launching Mobile Multiplayer Games. Best Practices for Launching Mobile Multiplayer Games Launching Mobile Multipl...

Every day, Apple seems to be getting stricter with store assets. At least, that’s what we at AppAgent and other publishers have experi...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound c...

LTo learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 calculations types for the customer a...

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile adve...

To learn more about mobile marketing industry insights and best practices, like which mobile app growth strategy actually works, sign up for...

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   Why it’s impossible to effectively gro...

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies an...

Three weeks ago, I had the privilege of joining a panel on “LTV for Mobile Apps” at PGC Helsinki, hosted by Mika Levo of Pollen ...

After months of development and testing, your mobile app or game is finally ready for a global launch. Now, the critical decision looms: whi...