Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Snímek obrazovky 2018-11-21 v 12.02.41
Petr Fodor
Peter Fodor

Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culminati...

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Petr Fodor
Peter Fodor

Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My ta...

Why freemium and premium aren’t the same when it comes to marketing
Petr Fodor
Peter Fodor

Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a develope...

From death’s door to 1M – the twisted story of Tiny Miners
Petr Fodor
Peter Fodor

Tiny Miners, a fast-paced action adventure is the latest game from About Fun, creators of Apple’s ‘Best of 2013’ featured Mega Dead Pixel. T...

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Petr Fodor
Peter Fodor

Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as ...

3 Tips on Game Growth
Petr Fodor
Peter Fodor

I was asked for “3 tips” on game growth at a meet-up organized by AppNext shortly before PocketGamer Connects in Helsinki. The e...

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Petr Fodor
Peter Fodor

In Czech we have a nice proverb: “Everyone is a General after the battle.” What that means is that, in retrospect, you can see m...

How Much Does it Cost To Get an App Featured by Apple?
Petr Fodor
Peter Fodor

Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At fir...

How a broken arm led to the Apple Design Award
Petr Fodor
Peter Fodor

Ján Ilavský is a Slovak indie developer based in a small village called Tlustice in the Czech Republic. Located halfway between Prague and P...

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Petr Fodor
Peter Fodor

Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of eve...

Why segmentation is the key to the long-term success of your game
Petr Fodor
Peter Fodor

This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers ’’ and the second part ‘. For thos...

A practical guide for integrating mobile analytics
Petr Fodor
Peter Fodor

This is the second part of a series about mobile analytics by Albert Kolacek, product analyst at AppAgent. If you’ve missed the first part ‘...

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