Mobile growth insights in the form of in-depth articles, guides, and best practices.

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LTV predictions
Ivana Fodorova

Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’...

Cracking the complexity of Lifetime Value in freemium games
Petr Fodor
Peter Fodor

Three weeks ago, I attended the PGC Helsinki conference where I represented AppAgent in a panel discussion about “LTV for mobile apps&...

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