Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.
Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

A visually striking featured image with vibrant yellow background, depicting a businesswoman and flywheel representing growth concepts.
Roy Carrasco
Roy Carrasco

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

A creative astronaut looking out a spacecraft window onto a desert landscape, symbolizing the impact of AI in mobile marketing.
Petr Fodor
Peter Fodor

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

Featured image showing a man and calculators representing the User Acquisition Viability Calculator.
Martin Jelinek
Martin Jelinek

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

The UGC Ads Library for mobile marketers and creative idea makers
Screenshot 2022-04-25 at 18.34.29
Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

A featured banner promoting the blog "How to Iterate Mobile Video Ads and Double the Lifetime of Your Creatives," with a bold, yellow-and-black design that highlights the main keyword.
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

A creative visual featuring a cowboy and a flying pig with the TikTok logo, emphasizing successful strategies for mobile marketing on TikTok.
Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Today, we will be talking with Tom about...

Unlocking Venmo's Winning Growth Strategy How the App Achieved $935M in Revenue
Tanya Vasilieva
Tatiana Vasilieva

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

A striking visual for a blog about mobile app onboarding, showing a 3D businesswoman sitting on a stack of coins with an upward graph. The bold typography highlights strategies for improving user retention and conversion rates. This image represents the structured approach to user onboarding in apps.
Tanya Vasilieva
Tatiana Vasilieva

Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in scree...

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