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5 practical tips for improving store conversion

Petr Fodor
Peter Fodor

Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as ...

How Much Does it Cost To Get an App Featured by Apple?

How Much Does it Cost To Get an App Featured by Apple?

Petr Fodor
Peter Fodor

Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At fir...

5 examples how to double downloads with store listing tests

5 examples how to double downloads with store listing tests

Petr Fodor
Peter Fodor

The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying t...

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7 things Phil Schiller should immediately change about the App Store

Petr Fodor
Peter Fodor

It’s been 4 years since a major change in Apple’s leadership team took place when Tim Cook became the CEO after Steve Jobs passed away. This...

Apple TV App Store: why is it great and what it lacks

Apple TV App Store: why is it great and what it lacks

Petr Fodor
Peter Fodor

Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point...

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