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MOBILE growth INSIGHTS
Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featu...
Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as ...
Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At fir...
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying t...
It’s been 4 years since a major change in Apple’s leadership team took place when Tim Cook became the CEO after Steve Jobs passed away. This...
Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point...
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