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Explore creative strategies that capture attention and drive installs.
We cover everything from designing high-performing mobile ads to optimizing creatives for engagement and conversions.
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Case Study: Creative Breakthroughs in Clash of Clans
Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...
The Ultimate Guide to Finding & Collaborating with UGC Creators
In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...
The Legal Implications of AI-Generated Content: What Mobile Marketers Need to Know
The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...
Stylizing with AI: The Future of Video Editing?
Learn how to stylize your videos with AI generative tools like Stable Diffusion, Eb Synth, and Disco Diffusion.
The Power of AI in Mobile Marketing: Practical Use Cases for Creative Production
The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...
Filming UGC Video Ads: A Guide for Creative Strategists
This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...
How to iterate mobile video ads and double the lifetime of your creatives
This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...
How to Read Performance Data for Mobile Ad Creatives
In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...
3 Ways to A/B Test App Store and Google Play Assets
Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...
Mobile Video Ad Best Practices for Google and Facebook
Our best practices for creating successful mobile video ads on Facebook and Google.
ASO Best Practices: Designing App Store Creatives
To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...
How to Create Mobile Video Ads for Apps & Games
In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...
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Creative Testing Guide
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