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Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...

Learn how to stylize your videos with AI generative tools like Stable Diffusion, Eb Synth, and Disco Diffusion.

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

Our best practices for creating successful mobile video ads on Facebook and Google.

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...