Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

WINNING THE GROWTH GAME THE CAC PAYBACK PERIOD AND FLYWHEELS
Roy Carrasco
Roy Carrasco

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

the legal implications of ai-generated content: What Mobile Marketers Need to Know
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Annie Gense

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...

Stylizing with AI: The Future of Video Editing?
Polina Anisimova
Polina Anisimova

Learn how to stylize your videos with AI generative tools like Stable Diffusion, Eb Synth, and Disco Diffusion.

The Power of AI in Mobile Marketing: Practical Use Cases for Creative Production
Petr Fodor
Peter Fodor

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

The User Acquisition Viability Calculator
Martin Jelinek
Martin Jelinek

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

Filming UGC Video Ads: A guide for creative srrategists & mobile marketers
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Annie Gense

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

The UGC Ads Library for mobile marketers and creative idea makers
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Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

Ad Iterations - Episode 10
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

How to read UA data
Petr Fodor
Peter Fodor

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

AB Testing Episode8_1
Petr Fodor
Peter Fodor

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

Best practices for mobile video ad creatives for Facebook Google
Petr Fodor
Peter Fodor

Our best practices for creating successful mobile video ads on Facebook and Google.

App Store Optimization and Creative best practices
Petr Fodor
Peter Fodor

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

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