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In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. If you’ve been dabbling in mobile ...

Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...

Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. ...

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for th...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   For some TikTok is the next big thing ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   In this article, I have summarized my ...