Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Stylizing with AI: The Future of Video Editing?
Polina Anisimova
Polina Anisimova

Learn how to stylize your videos with AI generative tools like Stable Diffusion, Eb Synth, and Disco Diffusion.

A creative astronaut looking out a spacecraft window onto a desert landscape, symbolizing the impact of AI in mobile marketing.
Petr Fodor
Peter Fodor

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

Featured image showing a man and calculators representing the User Acquisition Viability Calculator.
Martin Jelinek
Martin Jelinek

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

A stylized title card displaying "Filming UGC Video Ads: A Guide for Creative Strategists & Mobile Marketers," featuring a clapperboard graphic with bold yellow and black elements.
Screenshot 2022-04-25 at 18.34.29
Annie Gense

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

The UGC Ads Library for mobile marketers and creative idea makers
Screenshot 2022-04-25 at 18.34.29
Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

A featured banner promoting the blog "How to Iterate Mobile Video Ads and Double the Lifetime of Your Creatives," with a bold, yellow-and-black design that highlights the main keyword.
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

A creative representation of UA data analysis featuring a funnel with icons representing user metrics. This image visually communicates the essence of understanding performance data for mobile ad creatives.
Petr Fodor
Peter Fodor

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

Featured image introducing Episode 8 of the Mobile Marketing Creatives Series, focused on A/B testing for app store assets, showing a professional marketer comparing two app icons for performance analysis.
Petr Fodor
Peter Fodor

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

Vibrant blog featured image showcasing mobile video ads for popular games like Sims Mobile, Genshin Impact, and Lost Island. Highlights gamified visuals and clear CTAs, relevant to advertisers focusing on creative mobile video ad practices.
Petr Fodor
Peter Fodor

Our best practices for creating successful mobile video ads on Facebook and Google.

Featured blog image introducing ASO Best Practices, highlighting strategies to optimize app store creatives for maximum user engagement and downloads.
Petr Fodor
Peter Fodor

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

A cheerful cartoon businessman presenting a mobile app video ad example featuring Clash of Clans, with a vibrant yellow background and a filmstrip, conveying creativity and mobile game advertising.
Petr Fodor
Peter Fodor

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

A 3D cartoon businessman thinking about creative strategies, symbolizing how to create an effective mobile creative strategy.
Petr Fodor
Peter Fodor

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

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Creative Testing Guide

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.