BLOG / app marketing

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Gain a better understanding of how mobile game publishers can benefit from Custom Product Pages (CPPs) and what impact they can expect.

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

Our best practices for creating successful mobile video ads on Facebook and Google.

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we...

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.