BLOG / User Acquisition

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. A guide on how to use TikTok for marketi...